Register

Staying in or going out: What activities are consumers prioritizing during the cost of living crisis?

Preferences for in-home and out-of-home activities are evolving. It isn’t enough to know what CPG products consumers are prioritizing or cutting right now. You need to understand the where, the when and the why to ensure your brands are present at the right moment.

To help you identify the occasions you can win in, Streetbees will share the latest insights into in-home and out-of-home activities and how this is impacting the food, beverage, alcohol, beauty and personal care categories.

Key takeaways:

  • How consumers are balancing in-home vs. out-of-home.
  • What activities they’re prioritizing or cutting and why.
  • How you can reach consumers in these moments.
  • How these behaviors compare to COVID shifts.
  • What this means for your brand and category.

Best Practices Consumers Presentation by Supplier Research Report Retail


Speakers:

More sessions

See all sessions

Beating bias: Best practices for customer-centric product and concept testing

When developing a new product, it is always worth remembering that you are not your customer. Buyers of products have their own reasons for accepting or rejecting new products. You [...]

Details

Mind the gap: Elevating in-house research

With a background in R&D and years of experience in product design, innovation and product development, I have a unique perspective on the importance of delivering meaningful insights. I’ve witnessed [...]

Details

Disruptive innovation: A new media measurement model that drives media ROI with Hispanic audiences

Significant shifts in the U.S. demographic landscape combined with the rise of digital media over the last 25 years have transformed the face of marketing. Yet, for more than four [...]

Details