Removing friction in remote research for faster, thoughtful insights

Room 2 | 11:40 am - 12:10 pm | Wednesday, October 12, 2022

From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the heart of what we do, driving frictionless payment experiences. Since the pandemic, it has never been more important to pivot to faster and more agile ways to deliver insights. We’ll unpack effective research collaboration with cross-functional teams, in the changing world of corporate research. Discussing how we achieved an ambitious timeline with transparent, authentic and thoughtful stakeholder engagement.

Join us to learn about our successes and challenges from a recent B2B payments project with Spotless.

Key takeaways:

1. How to create a collaborative culture with agencies and stakeholders.
2. Benefits of shifting communication channels.
3. Key learnings from remote research for client-side researchers

Topics covered:

• Business-to-business research.
• Effective vendor/client relationship management.

B2B Case Study Consumers Presentation by End-Client