Removing friction in remote research for faster, thoughtful insights

Room 2 | 11:40 am - 12:10 pm | Wednesday, October 12, 2022

From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the heart of what we do, driving frictionless payment experiences. Since the pandemic, it has never been more important to pivot to faster and more agile ways to deliver insights. We’ll unpack effective research collaboration with cross-functional teams, in the changing world of corporate research. Discussing how we achieved an ambitious timeline with transparent, authentic and thoughtful stakeholder engagement.

Join us to learn about our successes and challenges from a recent B2B payments project with Spotless.

Key takeaways:

  1. How to create a collaborative culture with agencies and stakeholders.
  2. Benefits of shifting communication channels.
  3. Key learnings from remote research for client-side researchers

Topics covered:

  • Business-to-business research.
  • Effective vendor/client relationship management.

B2B Case Study Consumers Presentation by End-Client


More sessions

See all sessions

Shopper trends driving decision-making

Today’s shoppers have moved beyond brand loyalty to focus exclusively on their own needs. Our recent research found that they want to be as informed as possible when making purchase [...]


Digging a good story: How Gatorade uses analytics to change the game

Modern business is flush with data – everything can be measured, dashboarded and quantified. When so much information is available it can overwhelm decision making processes in the organization. During [...]


A 360° View of Immersive Worlds and Web3.0

Based on new consumer research and strategic frameworks, three of Ipsos’ experts in immersive strategies discuss how brands can prepare for the rising adoption of immersive environments. In order to support [...]