This presentation will show how we designed and delivered foundational research stemming from outcome-driven innovation (Anthony Ulwick’s term), to get teams across a division:
The research came from a need within our organization to uniformly understand our clients’ needs and to apply the insights more effectively. Too often, we present research only to have stakeholders say, “that’s interesting,” and put our report on the shelf. We placed a heavy emphasis on storytelling and activation with this body of work.
We combined Anthony Ulwick’s outcome-driven innovation methodology with a human-centered approach to look at our target audiences’ needs from a variety of perspectives and built two custom measures to quantify what we discovered and make concrete recommendations following therefrom.
One trend in the marketplace is to move insights work away from vendors and bring it in-house instead. Some firms have created an insights engine that houses primary and secondary [...]
Based on a case study that won an ESOMAR Making A Difference Award in 2020, this session will discuss how we applied qualitative research techniques for our client UNICEF to [...]
To win in the world’s fastest-growing market, business leaders need to have better visibility on the realities of Africa’s economies, markets and communities through the lens of consumers. This is [...]