Making ends meet: How the U.S. consumer is responding to inflation and planning for the holidays

What’s really going on in the U.S. economy in 2022? Amidst all the mixed signals, how are U.S. adult consumers navigating through? What actions are they taking to mitigate rising costs of everything? Are we at the point of spending cutbacks like we saw during the Great Recession or are new patterns emerging? And what does this mean for the upcoming winter holidays?

Ignite 360’s proprietary longitudinal study Navigating to a New Normal has been tracking changes in behaviors and values among U.S. adult consumers since April 2020. The latest wave of qual and quant data focused on consumer response to inflation and gas prices and the results are being unveiled to the public in this Quirk’s Global Event presentation.

Content will include answers to the following questions:

  • What issues are consumers worried about today?
  • How are consumers feeling about their personal economy?
  • What changes are being made as a result of inflationary pressure?
  • How does this compare to behaviors earlier in 2022, 2021 and 2020?
  • What do consumers expect the holidays to look like this year?

Join Ignite 360 CEO and Empathy Activist Rob Volpe for this engaging presentation featuring data from n=1,000 respondents and IDI interviews with n=15 longitudinal participants representing a cross-section of U.S. adults.

Key takeaways:

  1. Better understanding of how consumers are responding to inflation.
  2. Where consumers are focusing their attention.
  3. What consumer intention around holiday spending looks like.

Topics covered:

  • COVID-19/new consumer.
  • Behavioral economics.
  • Ethnographic/observational research.
  • New techniques – qualitative and quantitative.

Presentation by Supplier Research Report


More sessions

See all sessions

Getting to “why”: How PODS uses text analytics to improve customer experience

PODS is the pioneer and leader in portable storage and was recently recognized as the no. 1 moving and storage company of 2022 by


How to use research to drive successful product concept testing

How do you convince product development teams to utilize and rely on product concept testing to drive successful product launches? This presentation will demonstrate the steps and outcome of two [...]


Disruptive innovation: A new media measurement model that drives media ROI with Hispanic audiences

Significant shifts in the U.S. demographic landscape combined with the rise of digital media over the last 25 years have transformed the face of marketing. Yet, for more than four [...]