How to optimize your product detail pages: Learn what assets are most important to your shoppers
A product detail page is a small hinge that moves a big door. By understanding how your intended target audience navigates these pages, you gain insights into customer behaviors and refine strategies across all touchpoints.
Key takeaways:
- Which PDP page digital assets have the most impact on your shoppers’ research and purchase process.
- How to leverage behavioral data vs. survey data when examining product detail page metrics.
- How to apply real data examples from past research into your own PDP page strategy.
Topics covered:
- Industry trends – future of marketing research.
- New techniques – qualitative and quantitative.
- Data visualization.
- Storytelling/data interpretation.
Speakers:
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
