How to optimize your product detail pages: Learn what assets are most important to your shoppers

A product detail page is a small hinge that moves a big door. By understanding how your intended target audience navigates these pages, you gain insights into customer behaviors and refine strategies across all touchpoints.

Key takeaways:

  1. Which PDP page digital assets have the most impact on your shoppers’ research and purchase process.
  2. How to leverage behavioral data vs. survey data when examining product detail page metrics.
  3. How to apply real data examples from past research into your own PDP page strategy.

Topics covered:

  • Industry trends – future of marketing research.
  • New techniques – qualitative and quantitative.
  • Data visualization.
  • Storytelling/data interpretation.

Case Study Presentation by Supplier


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