How to find customer growth through data and insights

Room 2 | 10:20 am - 10:50 am | Wednesday, October 12, 2022

We’ve all sat in rooms where the growth hypotheses are just funky. Some brands scope the market too widely (everyone with a mouth!) some scope the market too narrowly (vegans only!). Figuring out your next customer doesn’t have to be expensive or time-consuming. With so many consumer categories and ways to go about finding your next audience, what if you took a new approach and thought about who not to target?

In this session, Roberto Lartigue, partner and EVP of strategy at Known, will help attendees

  • Rethink how to create and find growth opportunities.
  • Offer best practices around creating data-backed growth strategies.
  • Explain how to implement these plans through creative and media experimentation.

Methodologies Presentation by Supplier


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