How to find customer growth through data and insights
Room 2 | 10:20 am - 10:50 am | Wednesday, October 12, 2022
We’ve all sat in rooms where the growth hypotheses are just funky. Some brands scope the market too widely (everyone with a mouth!) some scope the market too narrowly (vegans only!). Figuring out your next customer doesn’t have to be expensive or time-consuming. With so many consumer categories and ways to go about finding your next audience, what if you took a new approach and thought about who not to target?
In this session, Roberto Lartigue, partner and EVP of strategy at Known, will help attendees
- Rethink how to create and find growth opportunities.
- Offer best practices around creating data-backed growth strategies.
- Explain how to implement these plans through creative and media experimentation.
Speakers:
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
