Room 3 | 11:40 am - 12:10 pm | Wednesday, October 12, 2022
Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how to address online impulse purchasing behavior and new in-store impulse opportunities.
Best Practices Consumers Methodologies Presentation by End-Client Retail
What happens when you have so many great messages that you need to make some decisions on which ones to use, with which audience and at which point in their [...]
The client, Softlogic Finance, is part of a diversified conglomerate with the vision to set new standards across the industries it operates in. In line with this vision, Softlogic Finance [...]
James Wycherley, chief executive of the Insight Management Academy, interviews Liz Boffey, director of insight at Sainsbury’s, about the plans, challenges and lessons learned at the retailer’s insights function.