How to drive impulse both in-store and online considering new shopping behaviors

Room 3 | 11:40 am - 12:10 pm | Wednesday, October 12, 2022

Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how to address online impulse purchasing behavior and new in-store impulse opportunities.

Best Practices Consumers Methodologies Presentation by End-Client Retail


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