Room 3 | 9:00 am - 9:30 am | Wednesday, October 12, 2022
Do you know how consumers feel about your brand at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand? Successful brands use tracking research to monitor brand performance, product usage, attitudes and consumer behavior over time to make informed decisions that guide marketing strategies in the future.
Join quantilope for an in-depth discussion on the benefits of brand tracking, a framework for how to design an effective brand and campaign tracker, how you can leverage automation for a more efficient approach to gathering and analyzing your data and leverage tracking insights to drive business strategies.
Advertising Best Practices Consumers Presentation by Supplier
Based on a case study that won an ESOMAR Making A Difference Award in 2020, this session will discuss how we applied qualitative research techniques for our client UNICEF to [...]
A product detail page is a small hinge that moves a big door. By understanding how your intended target audience navigates these pages, you gain insights into customer behaviors and [...]
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]