How to design an effective brand tracker

Room 3 | 9:00 am - 9:30 am | Wednesday, October 12, 2022

Do you know how consumers feel about your brand at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand? Successful brands use tracking research to monitor brand performance, product usage, attitudes and consumer behavior over time to make informed decisions that guide marketing strategies in the future.

Join quantilope for an in-depth discussion on the benefits of brand tracking, a framework for how to design an effective brand and campaign tracker, how you can leverage automation for a more efficient approach to gathering and analyzing your data and leverage tracking insights to drive business strategies.

Key takeaways:

1. Access a framework for how to design a compelling brand and campaign tracker.
2. Learn how you can leverage automation for a more efficient approach to gathering and analyzing your data.
3. Quickly glean insights to drive business strategies.

Topics covered:

• Data visualization.
• Storytelling/data interpretation.
• Automated research.
• Global/international research.

Advertising Best Practices Consumers Presentation by Supplier