How to conduct market research in a downturn

Room 1 | 11:40 am - 12:10 pm | Tuesday, October 11, 2022

As we head further into an economic downturn, it’s more important than ever to set goals with a clear strategy in mind, and take into account what your customers want most. Learn about business leaders’ priorities during these times of crisis and the insights they’re getting to ensure that their companies come out on top. And, tune into how consumers are shifting their spending so that you can align your strategy to their preferences. We’ll show you how to create a continuous market research program to get a 360 view of your businesses’ needs and help you weather any downturn.

Key takeaways:

  1. Business leaders’ actions in the downturn — strategic decisions and investments in market insights and brand awareness.
  2. Consumers’ preferences and new spending habits — what expenses they’re cutting and what purchases they’re keeping.
  3. The role that insights play in driving business outcomes.
  4. How to integrate market research to get a surround sound system of actionable insights.

Topics covered:

  • Business-to-business research.
  • Industry trends – future of marketing research.
  • New techniques – qualitative and quantitative.
  • Storytelling/data interpretation.

Presentation by Supplier Research Report


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