How Gen Zs are finding themselves through digital audio

Room 2 | 11:00 am - 11:30 am | Wednesday, October 12, 2022

Culture Next is Spotify Advertising’s annual global trend report exploring how Gen Zs are streaming, creating and constructing the next era of culture on Spotify. Whether they’re transitioning into adulthood or seeking to learn more about relationships, Spotify has music and podcasts that help Gen Z find those answers. Join Spotify’s Associate Director of Advertising Sciences, Marion Boeri to gain insights and learnings about the trends that are born out of this year’s Culture Next Trends Report to better connect with this unique and aspirational generation.

Key Takeaways:

1. Digital audio consumption and creation is growing at a record rate and advertisers should be paying attention/leaning in.
2. Gen Z is especially dialed into digital audio so what characteristics and trends of this generation should brands be aware of.
3. Gen Z’s streaming behaviors can help influence and update future marketing strategies.

Topic(s) Covered:

• Storytelling/data interpretation.
• Industry trends – future of marketing research.
• Social media research.
• Customer experience.
• Hybrid/mixed methods (qual, quant, mobile, SM).

Consumers Media Presentation by End-Client Research Report