Room 2 | 11:00 am - 11:30 am | Wednesday, October 12, 2022
Culture Next is Spotify Advertising’s annual global trend report exploring how Gen Zs are streaming, creating and constructing the next era of culture on Spotify. Whether they’re transitioning into adulthood or seeking to learn more about relationships, Spotify has music and podcasts that help Gen Z find those answers. Join Spotify’s Associate Director of Advertising Sciences, Marion Boeri to gain insights and learnings about the trends that are born out of this year’s Culture Next Trends Report to better connect with this unique and aspirational generation.
With a background in R&D and years of experience in product design, innovation and product development, I have a unique perspective on the importance of delivering meaningful insights. I’ve witnessed [...]
Based on new consumer research and strategic frameworks, three of Ipsos’ experts in immersive strategies discuss how brands can prepare for the rising adoption of immersive environments. In order to support [...]
Today’s shoppers have moved beyond brand loyalty to focus exclusively on their own needs. Our recent research found that they want to be as informed as possible when making purchase [...]