Ensuring the longevity of respondents to the industry: Considering the business decision maker

Room 1 | 9:40 am - 10:10 am | Wednesday, October 12, 2022

Market research has been in existence for over 100 years. Since the early days of mailing a dollar in the mail, have we ever considered updating the panelist’s experience? The business owner is much savvier than ever considered in the ’60s. The B2B research landscape has been evolving over the past 20 years with the evolution of online panels, mobile technology and social media. In this session with OvationMR, we learn what it takes to establish a true research relationship with a business respondent to conduct quality market research at scale globally.

Key takeaways:

  1. Insight on B2B Study execution Insight on B2B.
  2. Panelists and what motivates them.
  3. Considerations for Clients who want to pursue B2B Studies

Topics Covered:

  • Business-to-business research

B2B Case Study Presentation by Supplier


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