Room 3 | 10:20 am - 10:50 am | Tuesday, October 11, 2022
Automation is helping to improve fraud detection and prevent the loss of respondent engagement, but there is still a high degree of manual effort needed for the processes to be most effective. Clients and suppliers are also spending valuable resources manually cleaning their data at the end of the study, erroneously removing respondents from results, slowing survey completion and increased costs. Is the naked eye more dependable than an automated approach to preventing fraud or can we strike a balance using innovative technology to fight fraud and preserve survey integrity?
We’ve all sat in rooms where the growth hypotheses are just funky. Some brands scope the market too widely (everyone with a mouth!) some scope the market too narrowly (vegans [...]
Modern business is flush with data – everything can be measured, dashboarded and quantified. When so much information is available it can overwhelm decision making processes in the organization. During [...]
Don’t you like getting to know someone a bit more before you dive into a deep discussion? This is sometimes overlooked when it comes to qualitative research with healthcare professionals. [...]