Does the naked eye always beat an automated approach?

Room 3 | 10:20 am - 10:50 am | Tuesday, October 11, 2022

Automation is helping to improve fraud detection and prevent the loss of respondent engagement, but there is still a high degree of manual effort needed for the processes to be most effective. Clients and suppliers are also spending valuable resources manually cleaning their data at the end of the study, erroneously removing respondents from results, slowing survey completion and increased costs. Is the naked eye more dependable than an automated approach to preventing fraud or can we strike a balance using innovative technology to fight fraud and preserve survey integrity?

Key takeaways:

1. The impact relying solely on manual data cleansing has on survey results and costs.
2. How AI and machine learning can be used to improve fraud detection and prevent loss of respondent engagement.

Topics covered:

• Mobile research.
• Customer experience.
• Ethics or privacy.

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