Room 3 | 12:20 pm - 12:50 pm | Tuesday, October 11, 2022
Customer-centric? Customer-first? Customer-obsessed? Call it what you may, but what really matters is how you make it a reality. Join Mieka Puzniak, head of marketing for Edward Jones Canada, to learn how customer experience mapping and customer-centered design can serve as a foundation to deliver customer value. You’ll walk through the journey of “Customer Sam” and learn how his needs and desires inspired the creation of three new digital solutions that are driving business results.
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Culture Next is Spotify Advertising’s annual global trend report exploring how Gen Zs are streaming, creating and constructing the next era of culture on Spotify. Whether they’re transitioning into adulthood [...]