Community 2.0: How global brands maximize agility, budget and impact

Room 3 | 11:40 am - 12:10 pm | Tuesday, October 11, 2022

Community 2.0 is a modern, mobile-first platform designed to increase your impact and the overall utility of your insight community. In this session, Jennifer Reid, president and chief methodologist at Rival Technologies, will break down the four pillars that make up Community 2.0 and reveal best practices to bring each pillar to life. Featuring case studies from global brands like Cathay Pacific, Dell and Land O’Lakes, this session will show what’s possible when you combine the full power of mobile tech with integrated services.

Join us to learn how to:

• Deliver a member-first experience that drives meaningful engagement and uncovers richer and more candid feedback.
• Use mobile-first features to develop new methodologies that deliver quant data and qual inputs, including video, in a more agile and iterative fashion.
• Elevate the visibility of your insights by incorporating video reels, topline reports and other community deliverables in your storytelling.

Topics covered:

• Mobile research.
• MROC/custom panel build.
• Industry trends – future of marketing research.
• Hybrid/mixed methods (qual, quant, mobile, SM).
• Ethnographic/observational research.
• New techniques – qualitative and quantitative.

Best Practices Presentation by Supplier