Best questionnaire writing practices for the online world

The 21st century brought many changes to the way businesses are conducted. From streaming movies to the use of virtual flight tickets you can carry on your phone and much more. The market research arena is no different. Today, the standard is to use online questionnaires rather than calling participants over the phone or asking respondents to fill out paper surveys.

However, many organizations still use the same techniques and practices as pencil-and-paper-interviews, PAPI. Of course, researchers now use skip logic, option randomization and other features that have come with the online survey tools. But are these practices enough? We believe that they are not because other factors have also changed.

For instance, it is not only that the survey tool is different, but also the respondent behavior has changed over time. Online survey respondents from panels are accustomed to taking various surveys per month, per week and even per day, just to mention one difference. And the variety of devices used for participating in surveys has expanded from larger computers to smaller options like phones and tablets.

Thus, the goal of this webinar is to educate researchers on how to make more robust online surveys. Specifically, the webinar will provide you with a group of tips that will help you increase the reliability of the data you obtain.

The goal of the webinar is to educate researchers on how to make more robust online surveys. Specifically, the webinar will teach how to reach the following three goals:

1. Increase respondent engagement.
2. Increase accuracy of responses.
3. Filter our dishonest participants.

The content will focus on a group of tips that One-Day Mark and Bloommark have tested and practiced.

Topic covered:

• Mobile research.

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