Room 1 | 10:20 am - 10:50 am | Wednesday, October 12, 2022
To win in the world’s fastest-growing market, business leaders need to have better visibility on the realities of Africa’s economies, markets and communities through the lens of consumers. This is especially true in the post-COVID-19 era. That’s where market research comes in but is market research delivering?
In this presentation, Yannick will talk about some of the best practices of running effective market research in Africa. From understanding business challenges, to questionnaire design, fieldwork and insights generation, the presentation will give an overview of the tips to run market research that works at the pace of business in Africa.
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