A 360° View of Immersive Worlds and Web3.0

Room 1 | 11:00 am - 11:30 am | Wednesday, October 12, 2022

Based on new consumer research and strategic frameworks, three of Ipsos’ experts in immersive strategies discuss how brands can prepare for the rising adoption of immersive environments.

In order to support brands and companies as they develop or evolve their strategies pertaining to Web3, Ipsos shares a 360° view of this emerging landscape and explores three key components: technology and user experience, current awareness, behaviors and expectations, as well as the broader context for how Web3 can find its place in an evolving world. Each of these can contribute to determining and defining the best formula to create a unique and authentic experience for your brand and audience.

Key takeaways:

1. Strategic frameworks to consider when building a Web3.0 strategy.
2. Consumer mindset and behaviors associated with immersive experiences.
3. Considerations when establishing a presence in immersive worlds.

Topic covered:

• Industry trends – future of marketing research.

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