Room 1 | 11:00 am - 11:30 am | Wednesday, October 12, 2022
Based on new consumer research and strategic frameworks, three of Ipsos’ experts in immersive strategies discuss how brands can prepare for the rising adoption of immersive environments.
In order to support brands and companies as they develop or evolve their strategies pertaining to Web3, Ipsos shares a 360° view of this emerging landscape and explores three key components: technology and user experience, current awareness, behaviors and expectations, as well as the broader context for how Web3 can find its place in an evolving world. Each of these can contribute to determining and defining the best formula to create a unique and authentic experience for your brand and audience.
Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
We’ll take a lighthearted look at some personas of the people we meet when we are reading out on our research projects. These are the people who consume our research…and [...]