5 ways to Increase the playfulness of your questionnaires right now

Researchers have gotten very accustomed to writing questionnaires as if they were Charlies Dickens or Jane Austen. But who writes like that? Who talks like that? And how is alienating [...]

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Wednesday | 9:40 am - 10:10 am | Room 2

A finance company that embraced the consumer to reposition the business and disrupt the industry

The client, Softlogic Finance, is part of a diversified conglomerate with the vision to set new standards across the industries it operates in. In line with this vision, Softlogic Finance [...]

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Wednesday | 9:40 am - 10:10 am | Room 3

Beating bias: Best practices for customer-centric product and concept testing

When developing a new product, it is always worth remembering that you are not your customer. Buyers of products have their own reasons for accepting or rejecting new products. You [...]

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Tuesday | 9:00 am - 9:30 am | Room 1

Choice-based Conjoint and Discrete Choice Models: Version 4

Discrete Choice Models combined with Conjoint Analysis – Choice-Based Conjoint Analysis (CBCA) – are a mainstay of quantitative marketing research. Three eras of innovation each improved upon prior tools to [...]

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Tuesday | 10:20 am - 10:50 am | Room 2

How to drive impulse both in-store and online considering new shopping behaviors

Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]

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Wednesday | 11:40 am - 12:10 pm | Room 3

How to find customer growth through data and insights

We’ve all sat in rooms where the growth hypotheses are just funky. Some brands scope the market too widely (everyone with a mouth!) some scope the market too narrowly (vegans [...]

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Wednesday | 10:20 am - 10:50 am | Room 2

Measuring business impact of insights and analytics

While insights and analytics teams are often acknowledged as ‘invaluable strategic assets’ in organizations, they do not always get recognized for delivering tangible impact to a company’s business performance. As [...]

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Wednesday | 11:00 am - 11:30 am | Room 3

Navigating the road ahead: Insights engines, DIY platforms and third-party vendors

One trend in the marketplace is to move insights work away from vendors and bring it in-house instead. Some firms have created an insights engine that houses primary and secondary [...]

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Target’s Ideation to on-the-shelf program

The On-the-Shelf program (ITS) produces new product concepts along with three critical scores: likeability, flavor and novelty. The program uses, as its foundation, AI — the #foodbrain algorithm developed by [...]

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Tuesday | 12:20 pm - 12:50 pm | Room 1

Web3, blockchain and the disruption of insights

The future of technology will revolutionize many industries and how we think about data sharing, privacy, and customer insights. Learn how blockchain and web3 will disrupt the entire insights industry [...]

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