A peek beyond the lab coat: Health care professionals are consumers too

Don’t you like getting to know someone a bit more before you dive into a deep discussion?  This is sometimes overlooked when it comes to qualitative research with healthcare professionals. [...]

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Tuesday | 9:40 am - 10:10 am | Room 3

Customer-centered design: Turning customer insights into meaningful solutions

Customer-centric? Customer-first? Customer-obsessed? Call it what you may, but what really matters is how you make it a reality. Join Mieka Puzniak, head of marketing for Edward Jones Canada, to [...]

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Tuesday | 12:20 pm - 12:50 pm | Room 3

Ensuring the longevity of respondents to the industry: Considering the business decision maker

Market research has been in existence for over 100 years. Since the early days of mailing a dollar in the mail, have we ever considered updating the panelist’s experience? The [...]

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Wednesday | 9:40 am - 10:10 am | Room 1

Getting to “why”: How PODS uses text analytics to improve customer experience

PODS is the pioneer and leader in portable storage and was recently recognized as the no. 1 moving and storage company of 2022 by

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Tuesday | 9:40 am - 10:10 am | Room 1

How Guinness World Records uses AI to understand brand perception

For many global businesses, monitoring audience sentiment is vital insight that informs a company’s brand strategy. It was especially important for Guinness World Records (GWR), whose business has evolved into [...]

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Tuesday | 10:20 am - 10:50 am | Room 1

How to optimize your product detail pages: Learn what assets are most important to your shoppers

A product detail page is a small hinge that moves a big door. By understanding how your intended target audience navigates these pages, you gain insights into customer behaviors and [...]

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How to use research to drive successful product concept testing

How do you convince product development teams to utilize and rely on product concept testing to drive successful product launches? This presentation will demonstrate the steps and outcome of two [...]

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Making a difference: How qualitative research helped UNICEF shift cultural paradigms in the Middle East

Based on a case study that won an ESOMAR Making A Difference Award in 2020, this session will discuss how we applied qualitative research techniques for our client UNICEF to [...]

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Wednesday | 9:00 am - 9:30 am | Room 1

Making hard things easy: How an audience “needs index” went viral

This presentation will show how we designed and delivered foundational research stemming from outcome-driven innovation (Anthony Ulwick’s term), to get teams across a division: Speaking a common language around our target [...]

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Obstacles to home buying by race/ethnicity in a post-COVID-19 market

What are the obstacles all prospective home owners are facing to the American Dream of homeownership? Are there different obstacles for buyers of different racial or ethnic groups? NAR conducted [...]

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Tuesday | 11:40 am - 12:10 pm | Room 2

Removing friction in remote research for faster, thoughtful insights

From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]

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Wednesday | 11:40 am - 12:10 pm | Room 2

The cost-of-living crisis and its impact on food consumption: a case study on a social issue

How is the cost-of-living crisis impacting food and consumer choices? Discover.ai’s Associate Director, Foivos Dousos deep dives into this question, to understand [...]

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Tuesday | 9:40 am - 10:10 am | Room 2