A 360° View of Immersive Worlds and Web3.0

Based on new consumer research and strategic frameworks, three of Ipsos’ experts in immersive strategies discuss how brands can prepare for the rising adoption of immersive environments. In order to support [...]

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Wednesday | 11:00 am - 11:30 am | Room 1

Best practices for conducting marketing research in Africa

To win in the world’s fastest-growing market, business leaders need to have better visibility on the realities of Africa’s economies, markets and communities through the lens of consumers. This is [...]

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Wednesday | 10:20 am - 10:50 am | Room 1

Best questionnaire writing practices for the online world

The 21st century brought many changes to the way businesses are conducted. From streaming movies to the use of virtual flight tickets you can carry on your phone and much [...]

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Community 2.0: How global brands maximize agility, budget and impact

Community 2.0 is a modern, mobile-first platform designed to increase your impact and the overall utility of your insight community. In this session, Jennifer Reid, president and chief methodologist at [...]

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Tuesday | 11:40 am - 12:10 pm | Room 3

Cultivating an insights habitat: How McDonald’s keeps its focus on foresight

For an organization to realize the full potential of their insights, those insights need an environment in which to live. And not just to survive and coexist, but to grow, [...]

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Digging a good story: How Gatorade uses analytics to change the game

Modern business is flush with data – everything can be measured, dashboarded and quantified. When so much information is available it can overwhelm decision making processes in the organization. During [...]

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Wednesday | 10:20 am - 10:50 am | Room 3

Does the naked eye always beat an automated approach?

Automation is helping to improve fraud detection and prevent the loss of respondent engagement, but there is still a high degree of manual effort needed for the processes to be [...]

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Tuesday | 10:20 am - 10:50 am | Room 3

How to design an effective brand tracker

Do you know how consumers feel about your brand at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your [...]

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Wednesday | 9:00 am - 9:30 am | Room 3

How to drive impulse both in-store and online considering new shopping behaviors

Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]

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Wednesday | 11:40 am - 12:10 pm | Room 3

Mind the gap: Elevating in-house research

With a background in R&D and years of experience in product design, innovation and product development, I have a unique perspective on the importance of delivering meaningful insights. I’ve witnessed [...]

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Wednesday | 11:40 am - 12:10 pm | Room 1

Shopper trends driving decision-making

Today’s shoppers have moved beyond brand loyalty to focus exclusively on their own needs. Our recent research found that they want to be as informed as possible when making purchase [...]

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Staying in or going out: What activities are consumers prioritizing during the cost of living crisis?

Preferences for in-home and out-of-home activities are evolving. It isn’t enough to know what CPG products consumers are prioritizing or cutting right now. You need to understand the where, the [...]

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The five people you meet in the room where it happens

We’ll take a lighthearted look at some personas of the people we meet when we are reading out on our research projects. These are the people who consume our research…and [...]

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Tuesday | 9:00 am - 9:30 am | Room 2

The quest for quality: Benefits of behaviorally targeted sampling

It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]

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Web3, blockchain and the disruption of insights

The future of technology will revolutionize many industries and how we think about data sharing, privacy, and customer insights. Learn how blockchain and web3 will disrupt the entire insights industry [...]

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