5 ways to Increase the playfulness of your questionnaires right now
Researchers have gotten very accustomed to writing questionnaires as if they were Charlies Dickens or Jane Austen. But who writes like that? Who talks like that? And how is alienating [...]
Wednesday | 9:40 am - 10:10 am | Room 2
A 360° View of Immersive Worlds and Web3.0
Based on new consumer research and strategic frameworks, three of Ipsos’ experts in immersive strategies discuss how brands can prepare for the rising adoption of immersive environments. In order to support [...]
Wednesday | 11:00 am - 11:30 am | Room 1
Beating bias: Best practices for customer-centric product and concept testing
When developing a new product, it is always worth remembering that you are not your customer. Buyers of products have their own reasons for accepting or rejecting new products. You [...]
Tuesday | 9:00 am - 9:30 am | Room 1
Best practices for conducting marketing research in Africa
To win in the world’s fastest-growing market, business leaders need to have better visibility on the realities of Africa’s economies, markets and communities through the lens of consumers. This is [...]
Wednesday | 10:20 am - 10:50 am | Room 1
Best questionnaire writing practices for the online world
The 21st century brought many changes to the way businesses are conducted. From streaming movies to the use of virtual flight tickets you can carry on your phone and much [...]
Choice-based Conjoint and Discrete Choice Models: Version 4
Discrete Choice Models combined with Conjoint Analysis – Choice-Based Conjoint Analysis (CBCA) – are a mainstay of quantitative marketing research. Three eras of innovation each improved upon prior tools to [...]
Tuesday | 10:20 am - 10:50 am | Room 2
Community 2.0: How global brands maximize agility, budget and impact
Community 2.0 is a modern, mobile-first platform designed to increase your impact and the overall utility of your insight community. In this session, Jennifer Reid, president and chief methodologist at [...]
Tuesday | 11:40 am - 12:10 pm | Room 3
Does the naked eye always beat an automated approach?
Automation is helping to improve fraud detection and prevent the loss of respondent engagement, but there is still a high degree of manual effort needed for the processes to be [...]
Tuesday | 10:20 am - 10:50 am | Room 3
Ensuring the longevity of respondents to the industry: Considering the business decision maker
Market research has been in existence for over 100 years. Since the early days of mailing a dollar in the mail, have we ever considered updating the panelist’s experience? The [...]
Wednesday | 9:40 am - 10:10 am | Room 1
How to conduct market research in a downturn
As we head further into an economic downturn, it’s more important than ever to set goals with a clear strategy in mind, and take into account what your customers want [...]
Tuesday | 11:40 am - 12:10 pm | Room 1
How to design an effective brand tracker
Do you know how consumers feel about your brand at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your [...]
Wednesday | 9:00 am - 9:30 am | Room 3
How to find customer growth through data and insights
We’ve all sat in rooms where the growth hypotheses are just funky. Some brands scope the market too widely (everyone with a mouth!) some scope the market too narrowly (vegans [...]
Wednesday | 10:20 am - 10:50 am | Room 2
How to optimize your product detail pages: Learn what assets are most important to your shoppers
A product detail page is a small hinge that moves a big door. By understanding how your intended target audience navigates these pages, you gain insights into customer behaviors and [...]
Making ends meet: How the U.S. consumer is responding to inflation and planning for the holidays
What’s really going on in the U.S. economy in 2022? Amidst all the mixed signals, how are U.S. adult consumers navigating through? What actions are they taking to mitigate rising [...]
Shopper trends driving decision-making
Today’s shoppers have moved beyond brand loyalty to focus exclusively on their own needs. Our recent research found that they want to be as informed as possible when making purchase [...]
Staying in or going out: What activities are consumers prioritizing during the cost of living crisis?
Preferences for in-home and out-of-home activities are evolving. It isn’t enough to know what CPG products consumers are prioritizing or cutting right now. You need to understand the where, the [...]
Target’s Ideation to on-the-shelf program
The On-the-Shelf program (ITS) produces new product concepts along with three critical scores: likeability, flavor and novelty. The program uses, as its foundation, AI — the #foodbrain algorithm developed by [...]
Tuesday | 12:20 pm - 12:50 pm | Room 1
The cost-of-living crisis and its impact on food consumption: a case study on a social issue
How is the cost-of-living crisis impacting food and consumer choices? Discover.ai’s Associate Director, Foivos Dousos deep dives into this question, to understand [...]
Tuesday | 9:40 am - 10:10 am | Room 2
The quest for quality: Benefits of behaviorally targeted sampling
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
Chicago - March 27-28, 2023
London - May 3-4, 2023
