Customer-centered design: Turning customer insights into meaningful solutions

Customer-centric? Customer-first? Customer-obsessed? Call it what you may, but what really matters is how you make it a reality. Join Mieka Puzniak, head of marketing for Edward Jones Canada, to [...]

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Tuesday | 12:20 pm - 12:50 pm | Room 3

Digging a good story: How Gatorade uses analytics to change the game

Modern business is flush with data – everything can be measured, dashboarded and quantified. When so much information is available it can overwhelm decision making processes in the organization. During [...]

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Wednesday | 10:20 am - 10:50 am | Room 3

Disruptive innovation: A new media measurement model that drives media ROI with Hispanic audiences

Significant shifts in the U.S. demographic landscape combined with the rise of digital media over the last 25 years have transformed the face of marketing. Yet, for more than four [...]

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How Gen Zs are finding themselves through digital audio

Culture Next is Spotify Advertising’s annual global trend report exploring how Gen Zs are streaming, creating and constructing the next era of culture on Spotify. Whether they’re transitioning into adulthood [...]

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Wednesday | 11:00 am - 11:30 am | Room 2

How to drive impulse both in-store and online considering new shopping behaviors

Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]

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Wednesday | 11:40 am - 12:10 pm | Room 3

How to use research to drive successful product concept testing

How do you convince product development teams to utilize and rely on product concept testing to drive successful product launches? This presentation will demonstrate the steps and outcome of two [...]

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Making a difference: How qualitative research helped UNICEF shift cultural paradigms in the Middle East

Based on a case study that won an ESOMAR Making A Difference Award in 2020, this session will discuss how we applied qualitative research techniques for our client UNICEF to [...]

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Wednesday | 9:00 am - 9:30 am | Room 1

Making hard things easy: How an audience “needs index” went viral

This presentation will show how we designed and delivered foundational research stemming from outcome-driven innovation (Anthony Ulwick’s term), to get teams across a division: Speaking a common language around our target [...]

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Measuring business impact of insights and analytics

While insights and analytics teams are often acknowledged as ‘invaluable strategic assets’ in organizations, they do not always get recognized for delivering tangible impact to a company’s business performance. As [...]

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Wednesday | 11:00 am - 11:30 am | Room 3

Mind the gap: Elevating in-house research

With a background in R&D and years of experience in product design, innovation and product development, I have a unique perspective on the importance of delivering meaningful insights. I’ve witnessed [...]

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Wednesday | 11:40 am - 12:10 pm | Room 1

Navigating the road ahead: Insights engines, DIY platforms and third-party vendors

One trend in the marketplace is to move insights work away from vendors and bring it in-house instead. Some firms have created an insights engine that houses primary and secondary [...]

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Obstacles to home buying by race/ethnicity in a post-COVID-19 market

What are the obstacles all prospective home owners are facing to the American Dream of homeownership? Are there different obstacles for buyers of different racial or ethnic groups? NAR conducted [...]

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Tuesday | 11:40 am - 12:10 pm | Room 2

Picking the right message for maximum impact

What happens when you have so many great messages that you need to make some decisions on which ones to use, with which audience and at which point in their [...]

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Tuesday | 9:00 am - 9:30 am | Room 3

Removing friction in remote research for faster, thoughtful insights

From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]

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Wednesday | 11:40 am - 12:10 pm | Room 2

The five people you meet in the room where it happens

We’ll take a lighthearted look at some personas of the people we meet when we are reading out on our research projects. These are the people who consume our research…and [...]

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Tuesday | 9:00 am - 9:30 am | Room 2

Unlocking the long-term power of short-form video advertising 2.0

TikTok’s newest research studies in the U.K. and the U.S. leveraged multiple approaches to unpack the relationship between attention to short-form advertising and long-term brand-building opportunities. A variety of research [...]

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Tuesday | 12:20 pm - 12:50 pm | Room 2

Web3, blockchain and the disruption of insights

The future of technology will revolutionize many industries and how we think about data sharing, privacy, and customer insights. Learn how blockchain and web3 will disrupt the entire insights industry [...]

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