How to drive impulse both in-store and online considering new shopping behaviors

Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]

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Wednesday | 11:40 am - 12:10 pm | Room 3

How to use research to drive successful product concept testing

How do you convince product development teams to utilize and rely on product concept testing to drive successful product launches? This presentation will demonstrate the steps and outcome of two [...]

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Staying in or going out: What activities are consumers prioritizing during the cost of living crisis?

Preferences for in-home and out-of-home activities are evolving. It isn’t enough to know what CPG products consumers are prioritizing or cutting right now. You need to understand the where, the [...]

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Target’s Ideation to on-the-shelf program

The On-the-Shelf program (ITS) produces new product concepts along with three critical scores: likeability, flavor and novelty. The program uses, as its foundation, AI — the #foodbrain algorithm developed by [...]

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Tuesday | 12:20 pm - 12:50 pm | Room 1

Transforming Insight at Sainsbury’s

James Wycherley, chief executive of the Insight Management Academy, interviews Liz Boffey, director of insight at Sainsbury’s, about the plans, challenges and lessons learned at the retailer’s insights function.

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Wednesday | 9:00 am - 9:30 am | Room 2