Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]
Wednesday | 11:40 am - 12:10 pm | Room 3
How do you convince product development teams to utilize and rely on product concept testing to drive successful product launches? This presentation will demonstrate the steps and outcome of two [...]
Preferences for in-home and out-of-home activities are evolving. It isn’t enough to know what CPG products consumers are prioritizing or cutting right now. You need to understand the where, the [...]
The On-the-Shelf program (ITS) produces new product concepts along with three critical scores: likeability, flavor and novelty. The program uses, as its foundation, AI — the #foodbrain algorithm developed by [...]
Tuesday | 12:20 pm - 12:50 pm | Room 1
James Wycherley, chief executive of the Insight Management Academy, interviews Liz Boffey, director of insight at Sainsbury’s, about the plans, challenges and lessons learned at the retailer’s insights function.
Wednesday | 9:00 am - 9:30 am | Room 2