Cultivating an insights habitat: How McDonald’s keeps its focus on foresight

For an organization to realize the full potential of their insights, those insights need an environment in which to live. And not just to survive and coexist, but to grow, [...]

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Mind the gap: Elevating in-house research

With a background in R&D and years of experience in product design, innovation and product development, I have a unique perspective on the importance of delivering meaningful insights. I’ve witnessed [...]

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Wednesday | 11:40 am - 12:10 pm | Room 1