Cultivating an insights habitat: How McDonald’s keeps its focus on foresight
For an organization to realize the full potential of their insights, those insights need an environment in which to live. And not just to survive and coexist, but to grow, [...]
Disruptive innovation: A new media measurement model that drives media ROI with Hispanic audiences
Significant shifts in the U.S. demographic landscape combined with the rise of digital media over the last 25 years have transformed the face of marketing. Yet, for more than four [...]
How Gen Zs are finding themselves through digital audio
Culture Next is Spotify Advertising’s annual global trend report exploring how Gen Zs are streaming, creating and constructing the next era of culture on Spotify. Whether they’re transitioning into adulthood [...]
Wednesday | 11:00 am - 11:30 am | Room 2
How to design an effective brand tracker
Do you know how consumers feel about your brand at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your [...]
Wednesday | 9:00 am - 9:30 am | Room 3
How to drive impulse both in-store and online considering new shopping behaviors
Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]
Wednesday | 11:40 am - 12:10 pm | Room 3
How to use research to drive successful product concept testing
How do you convince product development teams to utilize and rely on product concept testing to drive successful product launches? This presentation will demonstrate the steps and outcome of two [...]
Removing friction in remote research for faster, thoughtful insights
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
Wednesday | 11:40 am - 12:10 pm | Room 2
Shopper trends driving decision-making
Today’s shoppers have moved beyond brand loyalty to focus exclusively on their own needs. Our recent research found that they want to be as informed as possible when making purchase [...]
Staying in or going out: What activities are consumers prioritizing during the cost of living crisis?
Preferences for in-home and out-of-home activities are evolving. It isn’t enough to know what CPG products consumers are prioritizing or cutting right now. You need to understand the where, the [...]
Target’s Ideation to on-the-shelf program
The On-the-Shelf program (ITS) produces new product concepts along with three critical scores: likeability, flavor and novelty. The program uses, as its foundation, AI — the #foodbrain algorithm developed by [...]
Tuesday | 12:20 pm - 12:50 pm | Room 1
The cost-of-living crisis and its impact on food consumption: a case study on a social issue
How is the cost-of-living crisis impacting food and consumer choices? Discover.ai’s Associate Director, Foivos Dousos deep dives into this question, to understand [...]
Tuesday | 9:40 am - 10:10 am | Room 2
The quest for quality: Benefits of behaviorally targeted sampling
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
Chicago - March 27-28, 2023
London - May 3-4, 2023
