5 ways to Increase the playfulness of your questionnaires right now
Researchers have gotten very accustomed to writing questionnaires as if they were Charlies Dickens or Jane Austen. But who writes like that? Who talks like that? And how is alienating [...]
Wednesday | 9:40 am - 10:10 am | Room 2
A 360° View of Immersive Worlds and Web3.0
Based on new consumer research and strategic frameworks, three of Ipsos’ experts in immersive strategies discuss how brands can prepare for the rising adoption of immersive environments. In order to support [...]
Wednesday | 11:00 am - 11:30 am | Room 1
A finance company that embraced the consumer to reposition the business and disrupt the industry
The client, Softlogic Finance, is part of a diversified conglomerate with the vision to set new standards across the industries it operates in. In line with this vision, Softlogic Finance [...]
Wednesday | 9:40 am - 10:10 am | Room 3
A peek beyond the lab coat: Health care professionals are consumers too
Don’t you like getting to know someone a bit more before you dive into a deep discussion? This is sometimes overlooked when it comes to qualitative research with healthcare professionals. [...]
Tuesday | 9:40 am - 10:10 am | Room 3
Beating bias: Best practices for customer-centric product and concept testing
When developing a new product, it is always worth remembering that you are not your customer. Buyers of products have their own reasons for accepting or rejecting new products. You [...]
Tuesday | 9:00 am - 9:30 am | Room 1
Best practices for conducting marketing research in Africa
To win in the world’s fastest-growing market, business leaders need to have better visibility on the realities of Africa’s economies, markets and communities through the lens of consumers. This is [...]
Wednesday | 10:20 am - 10:50 am | Room 1
Best questionnaire writing practices for the online world
The 21st century brought many changes to the way businesses are conducted. From streaming movies to the use of virtual flight tickets you can carry on your phone and much [...]
Choice-based Conjoint and Discrete Choice Models: Version 4
Discrete Choice Models combined with Conjoint Analysis – Choice-Based Conjoint Analysis (CBCA) – are a mainstay of quantitative marketing research. Three eras of innovation each improved upon prior tools to [...]
Tuesday | 10:20 am - 10:50 am | Room 2
Community 2.0: How global brands maximize agility, budget and impact
Community 2.0 is a modern, mobile-first platform designed to increase your impact and the overall utility of your insight community. In this session, Jennifer Reid, president and chief methodologist at [...]
Tuesday | 11:40 am - 12:10 pm | Room 3
Cultivating an insights habitat: How McDonald’s keeps its focus on foresight
For an organization to realize the full potential of their insights, those insights need an environment in which to live. And not just to survive and coexist, but to grow, [...]
Customer-centered design: Turning customer insights into meaningful solutions
Customer-centric? Customer-first? Customer-obsessed? Call it what you may, but what really matters is how you make it a reality. Join Mieka Puzniak, head of marketing for Edward Jones Canada, to [...]
Tuesday | 12:20 pm - 12:50 pm | Room 3
Digging a good story: How Gatorade uses analytics to change the game
Modern business is flush with data – everything can be measured, dashboarded and quantified. When so much information is available it can overwhelm decision making processes in the organization. During [...]
Wednesday | 10:20 am - 10:50 am | Room 3
Disruptive innovation: A new media measurement model that drives media ROI with Hispanic audiences
Significant shifts in the U.S. demographic landscape combined with the rise of digital media over the last 25 years have transformed the face of marketing. Yet, for more than four [...]
Does the naked eye always beat an automated approach?
Automation is helping to improve fraud detection and prevent the loss of respondent engagement, but there is still a high degree of manual effort needed for the processes to be [...]
Tuesday | 10:20 am - 10:50 am | Room 3
Ensuring the longevity of respondents to the industry: Considering the business decision maker
Market research has been in existence for over 100 years. Since the early days of mailing a dollar in the mail, have we ever considered updating the panelist’s experience? The [...]
Wednesday | 9:40 am - 10:10 am | Room 1
Getting to “why”: How PODS uses text analytics to improve customer experience
PODS is the pioneer and leader in portable storage and was recently recognized as the no. 1 moving and storage company of 2022 by
Tuesday | 9:40 am - 10:10 am | Room 1
How Gen Zs are finding themselves through digital audio
Culture Next is Spotify Advertising’s annual global trend report exploring how Gen Zs are streaming, creating and constructing the next era of culture on Spotify. Whether they’re transitioning into adulthood [...]
Wednesday | 11:00 am - 11:30 am | Room 2
How Guinness World Records uses AI to understand brand perception
For many global businesses, monitoring audience sentiment is vital insight that informs a company’s brand strategy. It was especially important for Guinness World Records (GWR), whose business has evolved into [...]
Tuesday | 10:20 am - 10:50 am | Room 1
How to conduct market research in a downturn
As we head further into an economic downturn, it’s more important than ever to set goals with a clear strategy in mind, and take into account what your customers want [...]
Tuesday | 11:40 am - 12:10 pm | Room 1
How to design an effective brand tracker
Do you know how consumers feel about your brand at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your [...]
Wednesday | 9:00 am - 9:30 am | Room 3
How to drive impulse both in-store and online considering new shopping behaviors
Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]
Wednesday | 11:40 am - 12:10 pm | Room 3
How to find customer growth through data and insights
We’ve all sat in rooms where the growth hypotheses are just funky. Some brands scope the market too widely (everyone with a mouth!) some scope the market too narrowly (vegans [...]
Wednesday | 10:20 am - 10:50 am | Room 2
How to optimize your product detail pages: Learn what assets are most important to your shoppers
A product detail page is a small hinge that moves a big door. By understanding how your intended target audience navigates these pages, you gain insights into customer behaviors and [...]
How to use research to drive successful product concept testing
How do you convince product development teams to utilize and rely on product concept testing to drive successful product launches? This presentation will demonstrate the steps and outcome of two [...]
Long term talent and acquisition strategy in a confusing marketplace
What impression is your brand making in the marketplace? An important question leaders need to be asking as they focus on talent acquisition and retention. Bob Ferro of Trusted Talent [...]
Making a difference: How qualitative research helped UNICEF shift cultural paradigms in the Middle East
Based on a case study that won an ESOMAR Making A Difference Award in 2020, this session will discuss how we applied qualitative research techniques for our client UNICEF to [...]
Wednesday | 9:00 am - 9:30 am | Room 1
Making ends meet: How the U.S. consumer is responding to inflation and planning for the holidays
What’s really going on in the U.S. economy in 2022? Amidst all the mixed signals, how are U.S. adult consumers navigating through? What actions are they taking to mitigate rising [...]
Making hard things easy: How an audience “needs index” went viral
This presentation will show how we designed and delivered foundational research stemming from outcome-driven innovation (Anthony Ulwick’s term), to get teams across a division: Speaking a common language around our target [...]
Measuring business impact of insights and analytics
While insights and analytics teams are often acknowledged as ‘invaluable strategic assets’ in organizations, they do not always get recognized for delivering tangible impact to a company’s business performance. As [...]
Wednesday | 11:00 am - 11:30 am | Room 3
Mind the gap: Elevating in-house research
With a background in R&D and years of experience in product design, innovation and product development, I have a unique perspective on the importance of delivering meaningful insights. I’ve witnessed [...]
Wednesday | 11:40 am - 12:10 pm | Room 1
Navigating the road ahead: Insights engines, DIY platforms and third-party vendors
One trend in the marketplace is to move insights work away from vendors and bring it in-house instead. Some firms have created an insights engine that houses primary and secondary [...]
Obstacles to home buying by race/ethnicity in a post-COVID-19 market
What are the obstacles all prospective home owners are facing to the American Dream of homeownership? Are there different obstacles for buyers of different racial or ethnic groups? NAR conducted [...]
Tuesday | 11:40 am - 12:10 pm | Room 2
Picking the right message for maximum impact
What happens when you have so many great messages that you need to make some decisions on which ones to use, with which audience and at which point in their [...]
Tuesday | 9:00 am - 9:30 am | Room 3
Removing friction in remote research for faster, thoughtful insights
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
Wednesday | 11:40 am - 12:10 pm | Room 2
Shopper trends driving decision-making
Today’s shoppers have moved beyond brand loyalty to focus exclusively on their own needs. Our recent research found that they want to be as informed as possible when making purchase [...]
Staying in or going out: What activities are consumers prioritizing during the cost of living crisis?
Preferences for in-home and out-of-home activities are evolving. It isn’t enough to know what CPG products consumers are prioritizing or cutting right now. You need to understand the where, the [...]
Target’s Ideation to on-the-shelf program
The On-the-Shelf program (ITS) produces new product concepts along with three critical scores: likeability, flavor and novelty. The program uses, as its foundation, AI — the #foodbrain algorithm developed by [...]
Tuesday | 12:20 pm - 12:50 pm | Room 1
The cost-of-living crisis and its impact on food consumption: a case study on a social issue
How is the cost-of-living crisis impacting food and consumer choices? Discover.ai’s Associate Director, Foivos Dousos deep dives into this question, to understand [...]
Tuesday | 9:40 am - 10:10 am | Room 2
The five people you meet in the room where it happens
We’ll take a lighthearted look at some personas of the people we meet when we are reading out on our research projects. These are the people who consume our research…and [...]
Tuesday | 9:00 am - 9:30 am | Room 2
The quest for quality: Benefits of behaviorally targeted sampling
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
Transforming Insight at Sainsbury’s
James Wycherley, chief executive of the Insight Management Academy, interviews Liz Boffey, director of insight at Sainsbury’s, about the plans, challenges and lessons learned at the retailer’s insights function.
Wednesday | 9:00 am - 9:30 am | Room 2
Unlocking the long-term power of short-form video advertising 2.0
TikTok’s newest research studies in the U.K. and the U.S. leveraged multiple approaches to unpack the relationship between attention to short-form advertising and long-term brand-building opportunities. A variety of research [...]
Tuesday | 12:20 pm - 12:50 pm | Room 2
Web3, blockchain and the disruption of insights
The future of technology will revolutionize many industries and how we think about data sharing, privacy, and customer insights. Learn how blockchain and web3 will disrupt the entire insights industry [...]
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
