Yannick Lefang

Founder and CEO, Kasi Insight Inc.

Yannick Lefang is the Founder of Kasi Insight, Africa’s leading decision intelligence company that pairs proprietary high-frequency survey capability with the latest advancements in statistics, data analytics and storytelling to inform better decisions on what Africans think, do and why. The company works with leading brands in FMCG, food and beverages, banking and personal care in addition to the world’s largest foundations and financial data companies. Yannick is a winner of several awards including best research paper award by MSRA (Kenya), Quartz Africa Innovator award (Nigeria) and GRIT Future List Nominee (US).

Sessions from Yannick Lefang:

Best practices for conducting marketing research in Africa

To win in the world’s fastest-growing market, business leaders need to have better visibility on the realities of Africa’s economies, markets and communities through the lens of consumers. This is [...]


Wednesday | 10:20 am - 10:50 am | Room 1