Yana Beranek

Global Head of UX, Ipsos

With over 18 years of experience in UCD Research and Design, Yana has worked across a variety of industries including e-commerce, smart home technologies, logistics, financial services and health care. She leads team exploring new products and experiences in immersive technology, AI, and connected device. Yana has worked closely with clients to implement user research and design into their product development processes including incorporating UX into fast-paced, agile product teams. Yana leads the Global UX business at Ipsos helping clients solve for cultural nuance and market realities with the goal of creating useable and useful products for a global audience.