Vatsala Rathmore

Strategic Insights and Account Lead, Streetbees

A partner who can help with knotty brand strategy and innovation challenge across diverse geographies. Vatsala is a Unilever accredited qualitative research lead and moderator. Her passion is helping marketers leverage emotions to create better brands and innovation – be it for opportunity identification, brand creation, (re) positioning, innovation as well as communication development and testing.

Sessions from Vatsala Rathmore:

Staying in or going out: What activities are consumers prioritizing during the cost of living crisis?

Preferences for in-home and out-of-home activities are evolving. It isn’t enough to know what CPG products consumers are prioritizing or cutting right now. You need to understand the where, the [...]