Paul Rau

Director, Consumer Insights, Gatorade/PepsiCo

For the last dozen-years, Paul has helped bring analytics and story to life across PepsiCo brands in North America. He is passionate about exploring complex data, pulling together an insightful (and actionable) story and sharing it with colleagues and partners. Before PepsiCo, Paul was on the forefront of Marketing Mix and Assortment Analytics with Nielsen/The Modeling Group, in Connecticut.

Paul is a graduate of the University of Kansas (“Rock Chalk”) and Concordia College (in Moorhead, Minnesota…“Go Cobbers”). Paul enjoys reading (good and bad…mostly bad…mystery novels) and traveling (he has a well-worn passport that would stagger even Carmen Sandiego).

Sessions from Paul Rau:

Digging a good story: How Gatorade uses analytics to change the game

Modern business is flush with data – everything can be measured, dashboarded and quantified. When so much information is available it can overwhelm decision making processes in the organization. During [...]


Wednesday | 10:20 am - 10:50 am | Room 3