Paul Rau

Director, Consumer Insights, Gatorade/PepsiCo

For the last dozen-years, Paul has helped bring analytics and story to life across PepsiCo brands in North America. He is passionate about exploring complex data, pulling together an insightful (and actionable) story and sharing it with colleagues and partners. Before PepsiCo, Paul was on the forefront of Marketing Mix and Assortment Analytics with Nielsen/The Modeling Group, in Connecticut.

Paul is a graduate of the University of Kansas (“Rock Chalk”) and Concordia College (in Moorhead, Minnesota…“Go Cobbers”). Paul enjoys reading (good and bad…mostly bad…mystery novels) and traveling (he has a well-worn passport that would stagger even Carmen Sandiego).