With more than 20 years of experience in the housewares and tabletop industry, Mary has been with Cuisinart since 1996 and currently serves as Director of Marketing Communications, where she oversees all consumer communication touchpoints for the brand portfolio. Since then, she has significantly expanded the marketing communications department, while spearheading industry-first initiatives that have given the company even greater stature as an innovative leader.
In addition to her commitment to company growth at Cuisinart where she is accountable for a commercial product line with significant annual revenues, Mary finds time to be an active member in numerous community and industry associations, including the Association of National Advertisers, the James Beard Foundation, the International Housewares Association, the International Association of Culinary Processionals and more. She is an inductee of Les Dames d’ Escoffier International, chosen as a Marketing Hall of Femme Honoree, was named a top woman in digital by Cynoposis Media and a Visionary by Consumer Goods Technology.
Sessions from Mary Rodgers:
How do you convince product development teams to utilize and rely on product concept testing to drive successful product launches? This presentation will demonstrate the steps and outcome of two [...]