Lucy Hunter

Director of Global Brand Strategy, Guinness World Records

Lucy is Director of Brand Strategy at Guinness World Records and has been with the company for six years. In her role she devises brand strategies that serve to build emotional connections between the brand and its core audiences and customers, spearheading key strategic projects that both support brand positioning and help to understand key audiences better. She is passionate about bringing the personality of a brand to life, but is also a stickler for the rules when it comes to IP protection!

Sessions from Lucy Hunter:

How Guinness World Records uses AI to understand brand perception

For many global businesses, monitoring audience sentiment is vital insight that informs a company’s brand strategy. It was especially important for Guinness World Records (GWR), whose business has evolved into [...]


Tuesday | 10:20 am - 10:50 am | Room 1