Liz Boffey

Director of Insight, Sainsbury’s

Commercially astute Senior Insights Professional with 20 years+ experience in market leading FMCG, Food (Pepsico, Birdseye, Nestle) & Non Food (Walt Disney) companies and recently in an innovative Customer Experience agency

Career spanning all aspects of Insights – client and agency side: Market, Category, Shopper, Consumer & Customer

Excellent track record of Brand, Innovation & Executional Insight (“End to End Insights”)

Highly Collaborative leadership style, demonstrating strong project management & implementing change at local and European levels

Strategic thinker – shaping functional vision and direction and company people agenda

Passionate advocate of the power of insights – earning recognition from both internal colleagues and external customers through Business Performance awards

Proud ambassador for Working Options and mentor for The Princes Trust

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