Liz Boffey

Director of Insight, Sainsbury’s

Commercially astute Senior Insights Professional with 20 years+ experience in market leading FMCG, Food (Pepsico, Birdseye, Nestle) & Non Food (Walt Disney) companies and recently in an innovative Customer Experience agency

Career spanning all aspects of Insights – client and agency side: Market, Category, Shopper, Consumer & Customer

Excellent track record of Brand, Innovation & Executional Insight (“End to End Insights”)

Highly Collaborative leadership style, demonstrating strong project management & implementing change at local and European levels

Strategic thinker – shaping functional vision and direction and company people agenda

Passionate advocate of the power of insights – earning recognition from both internal colleagues and external customers through Business Performance awards

Proud ambassador for Working Options and mentor for The Princes Trust

Sessions from Liz Boffey:

Transforming Insight at Sainsbury’s

James Wycherley, chief executive of the Insight Management Academy, interviews Liz Boffey, director of insight at Sainsbury’s, about the plans, challenges and lessons learned at the retailer’s insights function.


Wednesday | 9:00 am - 9:30 am | Room 2