Lisa Herceg

Director, Business Insights, National Association of REALTORS®

Lisa Herceg, AHWD, IPC -–Director, business insights, National Association of REALTORS®, has over 20 years of experience in research with focuses on business insights, marketing research and public policy research. She leads NAR’s business insights team and has conducted primary research with NAR members for 16 years, managing up to 125 surveys and 25 qualitative projects per year.

Sessions from Lisa Herceg:

Obstacles to home buying by race/ethnicity in a post-COVID-19 market

What are the obstacles all prospective home owners are facing to the American Dream of homeownership? Are there different obstacles for buyers of different racial or ethnic groups? NAR conducted [...]


Tuesday | 11:40 am - 12:10 pm | Room 2