John Seal leads 84.51° marketing sciences capabilities and the professional development of a team of thirty researchers. In his role, John serves as lead methodologist, identifying and building new ways to integrate 84.51°’s vast behavioral data with consumer attitudes and traditional marketing research.
John has spent over 30 years in marketing research in marketing science and consulting. Prior to joining 84.51°, John worked on the marketing research supplier side and later owned his own marketing research consulting business, supporting 84.51°, CPGs and boutique research vendors, executing complex predictive modeling projects, with a focus on choice and segmentation models.
Sessions from John Seal:
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]