Jessica Knerr

VP Business Development, Luth Research

Jessica plays an integral role at Luth Research in collaborating with key clients committed to innovative research practices. With a focus of delivering more meaningful insights to clients, Jessica helps companies understand how and why consumers’ behaviors are changing and how to leverage enhanced data to identify otherwise unforeseen growth opportunities. Offering her clients products such as passive digital tracking, behavior-based sampling and in-the-moment research positions them to make more informed business decisions.

Sessions from Jessica Knerr:

How to optimize your product detail pages: Learn what assets are most important to your shoppers

A product detail page is a small hinge that moves a big door. By understanding how your intended target audience navigates these pages, you gain insights into customer behaviors and [...]