James Wycherley

CEO, Insight Management Academy (IMA)

James joined the IMA as chief executive in May 2015 after 10 years as director of customer insight and analysis at Barclays. In 2020, he published his first book, “Transforming Insight: the 42 secrets of successful corporate Insight teams,” and he now hosts the Insight forums for client-side Insight leaders and the Transforming Insight podcast.

James is an expert on insight leadership and insight team transformation, drawing on his own personal experience and two decades of best practice conversations with 100+ IMA members. He has delivered consultancy and keynote presentations in Europe, North America, Australia, India and the Middle East.

Sessions from James Wycherley:

Transforming Insight at Sainsbury’s

James Wycherley, chief executive of the Insight Management Academy, interviews Liz Boffey, director of insight at Sainsbury’s, about the plans, challenges and lessons learned at the retailer’s insights function.


Wednesday | 9:00 am - 9:30 am | Room 2