Jake Beniflah

Executive Director, The Center for Multicultural Science

Dr. Jake Beniflah is the executive director of the Center for Multicultural Science, a leading nonprofit, nonpartisan multicultural marketing research think tank. Dr. Jake is considered a thought leader in the research industry. Prior to launching the Center in 2010, Dr. Jake spent 15 years as a senior executive responsible for research and brand strategy for Fortune 100 companies. Dr. Jake is also the founding editor of the Journal of Cultural Marketing Strategy, has published more than 25 articles in peer-reviewed journals and recently published his first book, The Big Shift: Redefining Marketing in a Multicultural America.

Sessions from Jake Beniflah:

Disruptive innovation: A new media measurement model that drives media ROI with Hispanic audiences

Significant shifts in the U.S. demographic landscape combined with the rise of digital media over the last 25 years have transformed the face of marketing. Yet, for more than four [...]