Devora Rogers

Chief Strategy Officer, Alter Agents

As Chief Strategy Officer at strategic market research consultancy Alter Agents, Devora Rogers brings extensive shopper marketing, digital tech and analytics experience to her work. Devora was instrumental in pioneering a new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Prior to joining Alter Agents, Devora worked, among others, for Murphy Research, Inmar, Interpublic Group and Yahoo. Devora has written for the Huffington Post, AdAge and iMedia and is a regularly featured speaker at industry conferences. She is co-author of the shopper marketing book, Influencing Shopper Decisions, published by Kogan Page.

Sessions from Devora Rogers:

Shopper trends driving decision-making

Today’s shoppers have moved beyond brand loyalty to focus exclusively on their own needs. Our recent research found that they want to be as informed as possible when making purchase [...]