Cristina Marinucci

Global Head of Shopper - Insights & Analytics, Mondelēz International

Dynamic marketing and insights leader with a passion for understanding the consumer, retailer, and shopper. Extensive experience in category management, new product commercialization, merchandising, and marketing strategy. Strong ability to engage stakeholders through a collaborative management style and superior communication skills. Exhibits mastery of qualitative and quantitative methods of research.

Demonstrated success in leading large-scale strategic projects for major brand driven organizations. Accomplished innovator who has led ground-breaking digital research, developed mobile focused applications that provided “moment of truth” shopper insights, and created effective omni-channel marketing strategies targeting digital activations.

Key Achievements:

  • Key leader in shopper research from inception through action for the oral health and skin health categories; supporting retailers such as Walmart & Target.
  • Devised & led national, brand specific, marketing plans with budgets of $8M.
  • Multiple award winning leader.

Sessions from Cristina Marinucci:

How to drive impulse both in-store and online considering new shopping behaviors

Impulse purchasing is a mind-set, not a product or a channel. Listen as members of the Mondelez Global Shopper Insights team examine impulse purchase behavior, the future of impulse, how [...]


Wednesday | 11:40 am - 12:10 pm | Room 3