Christa is a lead researcher at Vanguard, supporting the financial advisor division. A true hybrid (dare we say unicorn?) researcher with a degree in market research and UXR certification, she enjoys employing all different methodologies to solve business needs.
Outside of work, she enjoys traveling with her family and exploring new places.
Sessions from Christa Melotti:
This presentation will show how we designed and delivered foundational research stemming from outcome-driven innovation (Anthony Ulwick’s term), to get teams across a division: Speaking a common language around our target [...]