Brooke Reavey

Associate Professor of Marketing, Dominican University

Brooke is a Fulbright Scholar and associate professor of marketing, Brennan School of Business, Dominican University. Her work has been published in scholarly outlets such as International Journal of Advertising, Journal of Marketing Education and Marketing Education Review, among others. She is also an author of the textbook Digital Marketing Foundations and Strategy, Cengage Learning, 5th edition 2023. Brooke’s academic work focuses on the intersection between digital marketing and market research, particularly when it comes to data democratization.

Sessions from Brooke Reavey:

Navigating the road ahead: Insights engines, DIY platforms and third-party vendors

One trend in the marketplace is to move insights work away from vendors and bring it in-house instead. Some firms have created an insights engine that houses primary and secondary [...]