Brian Ward

Global Consumer Insights Manager,

Brian Ward is a Global Consumer Insights Manager at McDonald’s, working in the Global Foresight & Exploration Center of Excellence. Prior to joining McDonald’s, Brian spent over 11 years at Ipsos where he was a research director at Ipsos Connect. He enjoys reading about evolution and contextual behavior science when he is not serving his community as a t-ball coach. Brian has an MBA from DePaul University and a BS in marketing from Northern Illinois University.

Sessions from Brian Ward:

Cultivating an insights habitat: How McDonald’s keeps its focus on foresight

For an organization to realize the full potential of their insights, those insights need an environment in which to live. And not just to survive and coexist, but to grow, [...]