Bianca Goldsmith

Global Research and Insights Partner, TikTok

Bianca Goldsmith designs and delivers large scale global research studies at TikTok and helps cross-functional teams leverage consumer insights to influence strategy. Her efforts are fueled by several years of market research experience, having previously worked for companies such as Kantar and WPP in both London and New York.

Sessions from Bianca Goldsmith:

Unlocking the long-term power of short-form video advertising 2.0

TikTok’s newest research studies in the U.K. and the U.S. leveraged multiple approaches to unpack the relationship between attention to short-form advertising and long-term brand-building opportunities. A variety of research [...]


Tuesday | 12:20 pm - 12:50 pm | Room 2