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Abby Thorsgaard

Research & Insights Partner, North America, TikTok

Abby Thorsgaard currently works on TikTok’s Marketing Science team in New York, helping cross-functional teams leverage consumer insights to influence strategy. Her efforts are fueled by several years of market research experience. Previously working for companies such as Omnicom Media Group and Nielsen Consumer Neuroscience (formerly Innerscope Research).


Sessions from Abby Thorsgaard:

Unlocking the long-term power of short-form video advertising 2.0

TikTok’s newest research studies in the U.K. and the U.S. leveraged multiple approaches to unpack the relationship between attention to short-form advertising and long-term brand-building opportunities. A variety of research [...]

Details

Tuesday | 12:20 pm - 12:50 pm | Room 2