The Insight Management Academy is the center of excellence for insight generation, insight management and insight communication.

We provide consultancy, training, benchmarking and best practice research to help insight teams all over the world to work more effectively.

The IMA began its best practice work in 2003 when its founders, Steve Wills and Sally Webb, published a best practice report on customer insight management and communication.

The companies involved in the research which led to the report, including Boots, British Gas, Nokia, Sainsburys, Vodafone and Royal Bank of Scotland, said that they would like to take part in a regular forum where they could continue the discussions about best practice.

Since early 2005, the Insight Forum has met every quarter in London and the IMA was created so that more organizations could contribute their experience and discuss the best ways to make insight make a difference.

If you would like your organization to join us and help to define, develop and disseminate insight best practice, then please become a corporate member.

Sessions from Insight Management Academy (IMA):

Transforming Insight at Sainsbury’s

James Wycherley, chief executive of the Insight Management Academy, interviews Liz Boffey, director of insight at Sainsbury’s, about the plans, challenges and lessons learned at the retailer’s insights function.


Wednesday | 9:00 am - 9:30 am | Room 2