FaderFocus is a qualitative research/strategy firm that uses qualitative engagement to help transform businesses and to get clients unstuck. Thought leader in reframing how to think about strategic challenges and opportunities and injecting innovative research approaches. Services include discussion groups, interviews, ethnographies, bulletin boards – online, mobile, telephone and in-person qualitative methods. Tailor qualitative methodologies to fit client’s specific strategic objectives using both traditional, and if warranted non-traditional methods. Experience in range of categories and demographics.

Sessions from FaderFocus:

A peek beyond the lab coat: Health care professionals are consumers too

Don’t you like getting to know someone a bit more before you dive into a deep discussion?  This is sometimes overlooked when it comes to qualitative research with healthcare professionals. [...]


Tuesday | 9:40 am - 10:10 am | Room 3