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Register

For over 35 years, Quirk’s Media has been dedicated to promoting the understanding, use and value of marketing research and customer insights across all industries. Quirk’s charges no membership fees, offering a wealth of free resources including: original research technique articles; case studies; daily and weekly news reports; webinars; mobile apps; salary and industry studies; several LinkedIn discussion groups and comprehensive and up-to-date directories of market research product and service companies.

Quirk’s delivers the most free or low-cost resources assembled by an independent source, making us the top marketing research information provider with the largest global audience. And now we host the three largest insights events in the world.

Quirk’s will host our third annual virtual event on October 18-19, 2023. While nothing can beat in-person events for networking, a full 97% of the Quirk’s audience is unable to attend in-person events due to timing, geography or costs. This virtual event brings insights professionals together from around the world so they can learn from leading industry experts about the hottest topic in the industry right now – generative AI.

Just like our in-person events, the center of the virtual event is THE CONTENT! Join us and gain access to amazing sessions! We will be hosting Quirk’s Virtual – AI Event on the BigMarker platform.

Be sure to sign up for engaging content as well as the chance to connect with speakers and other attendees!

 

Why the singular focus on AI?

Artificial intelligence is poised to revolutionize the marketing research and insights industry. In our recent Q Report survey many corporate researchers indicated they are exploring the potential (and pitfalls) of integrating AI into their work.

AI will enable insights professionals to extract deeper insights, optimize strategies and deliver highly personalized experiences. By leveraging AI’s capabilities, marketing research will become more efficient, data-driven and customer-centric, leading to improved marketing ROI and business success.

Sessions

Attendee education and learning are top priorities at Quirk’s Events. Many of the sessions are end-client/brand-led  in which speakers share real-world experiences, strategies and best practices. Vendor speakers are urged to focus on thought leadership and education and must adhere to our Quirk’s Q-Mandments and keep the emphasis on learning rather than selling. A single track will ensure that you won’t have to worry about selecting one session over another at the same time spot. Real-time text chat will allow attendees to ask questions of the speakers and interact with other attendees.

Attendees

In our summer 2022 end-client survey, we found that 77% of end-clients use virtual events, like this one, to stay updated!

Just like the in-person events, attendees will range from people who are new to research to the CEO level. You’ll be among peers representing an impressive range of companies, industries and brands, from CPG to financial services, tech to fast food, hospitality to health care. In fact, the Quirk’s Events have more end-client/brand attendees than any other industry events and the Virtual Event is no different.