Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing research industry can learn a thing or two about modern-day moderating and data collection. With social media influencing our own communication methods and inboxes getting spammed with emails- together we must identify new ways to initiate and connect with our consumers to remain relevant and deliver quality insights. This session will introduce to all the non-influencers in the room the bright sides to social media and inspire fresh thinking.
Key takeaways:
Speakers: