How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste

Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions of taste enhancement, consumer perceptions of enhanced taste and the challenges and opportunities of developing products that meet consumer expectations.

Key takeaways:

1. How Behavioral Science unlocks new ways of understanding human behavior.
2. Learn about the three dimensions of taste enhancement.
3. Which are the challenges and opportunities of developing products that meet consumer expectations.